Specialized Bikes - A Short History

Specialized Bikes – A Short History

A Bike for all Reasons…

When considering its history, it is hardly surprising that a Specialized bike found its way into the Museum of American Life. Since its humble beginnings in 1974, Specialized has fostered a culture of innovation that has generated a long line of bike industry firsts. 

 

Not least is its achievement in making the world’s first mass-produced mountain bike.

The rugged trails of Northern California's foothills have given birth to some of the most legendary names in mountain biking, but none more so than the iconic Stumpjumper. 

 

So ground-breaking was this legendary mountain bike when first introduced in 1981, one of the original production models is now enshrined at the Smithsonian Institution in Washington DC.

Founded by Mike Sinyard, who began and still runs this hugely successful business, Specialized continues to produce the Stumpjumper, which - like mountain bikes in general - has evolved significantly since 1981 and now comes in full suspension and hardtail options.

At the pinnacle of bike engineering, the current range of Specialized bikes now fills the entire cycling spectrum from road, to mountain, triathlon and dirt, more than satisfying the needs of both world champion riders and amateur enthusiasts. Specialized bikes are admired, prized and loved by their owners. 

 

With the help of gravity and a Specialized Demo bike, Sam Hill became World Champion Downhill Rider in 2010.

For the making of magical singletrack memories, among the current range of Specialized mountain bikes are the legendary and capable Stumpjumper; the agile Camber, Status and Carve; and the aspirational Rockhopper and Specialized Hardrock.

Road bikes, used by the fittest cyclists on earth include the Venge, Tarmac and Allez models. Those who combine road and trail indulge in the hugely popular Crosstrail, while Cyclocross competitors can push the Tricross to the limit.

Beyond the bikes, there is a range of top quality tyres, accessories and clothing that shine with the kudos of the brand.

Wheelies are proud to sell a full and varied range of Specialized bikes, bike clothing &  other cycling products, which to this day embody the very best of thinking, engineering and design. Also, we now offer a Cycle To Work Scheme. If you're looking for bike replacement, we can also help you.